THE BRANDING
BUSINESS SCHOOL
PODCAST
The Branding Business School Podcast is for the dreamers and the disruptors. You don’t need an MBA to become a successful CEO, and the women you learn from on this podcast are living proof.
Tune into weekly episodes with Victoria Marcouillier as she and her guests discuss brand strategy, marketing, motherhood, and more. *New episodes air every Wednesday.
Upset Clients | How to Avoid Them & What to do When You Have Them
Let’s be real, no matter how much we try to avoid it, there will always be times when a client isn’t happy. In today’s episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationships. Learn how to effectively manage and mitigate client dissatisfaction by employing mutual respect, clear communication, and empathy. This episode is packed with actionable strategies such as a thorough vetting process and setting clear expectations from the outset, ensuring that conflicts are minimized and smoother project executions are achieved. Whether it's handling difficult conversations with professionalism or using direct phone communication to de-escalate tense situations, Victoria offers practical tips and real-life examples that will help you maintain a positive rapport with your clients.
Discover the power of empathy in navigating client mishaps as Victoria shares personal stories and lessons learned. From addressing misunderstandings in project scopes to dealing with aggressive client behavior, she emphasizes the importance of listening empathetically and responding without defensiveness. Hear about real-world scenarios where small gestures of goodwill, like a Starbucks gift card, made a big difference in client satisfaction. Victoria also discusses the significance of maintaining professionalism even in the face of hostility and the value of having a cancellation clause in contracts. Tune in for valuable insights on building resilient client relationships that can withstand the inevitable bumps along the road.