THE BRANDING
BUSINESS SCHOOL

PODCAST


The Branding Business School Podcast is for the dreamers and the disruptors. You don’t need an MBA to become a successful CEO, and the women you learn from on this podcast are living proof.

Tune into weekly episodes with Victoria Marcouillier as she and her guests discuss brand strategy, marketing, motherhood, and more. *New episodes air every Wednesday. 

Victoria Marcouillier Victoria Marcouillier

Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their Site

What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an online presence but a critical 24/7 salesperson that protects against the volatility of relying solely on social media platforms. Navigate through the non-negotiables of a high-converting website, emphasizing its role in lead generation and establishing trust with your audience.

Victoria also shares transformative insights on crafting a powerful website homepage, especially for service-based businesses. Learn to communicate your value proposition with compelling headlines, strategic calls to action, and high-quality visuals that build trust. From using lead magnets and ensuring mobile-friendly design to adopting basic SEO practices, today’s episode provides practical tips that boost conversions and drive sustainable traffic. Plus, Victoria will explain why investing in professional web design can elevate your brand authority. Whether you're starting out or looking to scale, this episode is packed with actionable advice to turn your website into a powerhouse for your business.

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Victoria Marcouillier Victoria Marcouillier

How to Build a Website that Converts: Website Tips for Service-Based Entrepreneurs

What if your website could be your top salesperson, attracting and converting leads while you sleep? Join Victoria as she shares how she transformed from a freelance website designer to the founder of BrandWell, all by harnessing the power of a high-converting website. Learn how your site can make a lasting first impression, turn visitors into loyal clients, and significantly boost your income, particularly if you're running a service-based business. Unravel the common traps of endless DIY web design that often amounts to nothing and instead focus on proven strategies that have empowered hundreds of women entrepreneurs to succeed.

Discover the secrets to crafting compelling messaging and design that captivate your audience from the first glance. Victoria offers actionable insights into creating engaging headlines, effective calls to action, and leveraging social proof through testimonials. Emphasizing the benefits over features, Victoria explains how a customer-centered approach can transform your website into a vital part of your sales team. Consistency in design elements and mobile optimization are key to building trust and retaining clients. For those overwhelmed by the process, Victoria offers a special offer to listeners. Don't miss out on the opportunity to elevate your brand's online presence!

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