THE BRANDING
BUSINESS SCHOOL

PODCAST


The Branding Business School Podcast is for the dreamers and the disruptors. You don’t need an MBA to become a successful CEO, and the women you learn from on this podcast are living proof.

Tune into weekly episodes with Victoria Marcouillier as she and her guests discuss brand strategy, marketing, motherhood, and more. *New episodes air every Wednesday. 

Victoria Marcouillier Victoria Marcouillier

Why Aren’t They Buying? How to Fix the Sales Slump ft. my Sales Coach, Gwen Tinsley

Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that often plagues entrepreneurs, especially around the start of the year. Discover how consistent lead generation and engaging sales conversations can keep your business on a growth trajectory, even when markets seem quiet. Gwen provides actionable insights into combating potential clients' lack of urgency and ensuring you're always ready to connect with active buyers.

Authenticity is the cornerstone of successful sales, and Gwen explains how to maintain it while overcoming imposter syndrome. She reveals her formula for confident selling that blends authenticity, curiosity, and a genuine desire to help. Learn how reflecting on past wins and lessons can boost your confidence and how positive client feedback can serve as powerful social proof. With practical tips on building rapport and the importance of listening to recorded sales calls, this episode is packed with advice to help you attract the right clients and strengthen your team dynamics.

Finally, Victoria and Gwen explore the power of emotional connections in sales strategy, emphasizing that building relationships is key to driving sales. Gwen shares her insights on leveraging confidence and emotional intelligence, especially for female entrepreneurs, to create impactful experiences that resonate with clients. From engaging happy customers for referrals to maintaining a visible and value-driven presence, you'll learn how collaboration and persistence can keep your audience engaged and interested in your offerings. Tune in for strategies that can transform your sales approach and elevate your brand.

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Victoria Marcouillier Victoria Marcouillier

10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales Coach

What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you’ve been told about selling and actionable insights on what to do instead that promise to elevate your entrepreneurial journey.

Discover how tapping into emotions can significantly influence purchasing decisions and create authentic human-to-human connections. The conversation emphasizes the importance of a thorough client discovery process and the necessity of protecting one's emotional well-being by carefully selecting clients. Gwen and Victoria discuss the benefits of an outcome-based approach, aiming to foster a positive and invigorating business environment.

Challenging common myths around selling in female entrepreneurship, this episode debunks misconceptions that could be holding you back. From the false notion that only extroverts can succeed in sales to the detrimental practice of discounting prices, Gwen and Victoria share valuable lessons on maintaining pricing integrity and niching down to attract the right clients. They also cover the importance of consistent follow-ups and structured communication in sales. Tune in to learn how expert sales coaching can be transformative, helping you handle difficult clients, balance work and life, and ultimately grow your business with confidence.

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