THE BRANDING
BUSINESS SCHOOL
PODCAST
The Branding Business School Podcast is for the dreamers and the disruptors. You don’t need an MBA to become a successful CEO, and the women you learn from on this podcast are living proof.
Tune into weekly episodes with Victoria Marcouillier as she and her guests discuss brand strategy, marketing, motherhood, and more. *New episodes air every Wednesday.
A Crash Course in Brand Identity
Unlock the secrets to a brand identity that doesn't just whisper, but roars with authenticity and purpose. Join Victoria Marcouillier, as she delves into the heart of what makes a brand truly resonate with their audience. Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you’ll dissect the six pivotal steps to cultivating a brand that not only stands out but stands for something. Learn how Victoria’s experiences with BrandWell have shaped an approach to branding that's about more than just aesthetics—it's about crafting a narrative that holds power and integrity.
Step into the world of impeccable brand crafting, where the right logo suite and visual style aren't just niceties, they're necessities. In a market flooded with noise and competition, Victoria shares strategies to elevate your brand's professionalism and attract the clientele you deserve. From leveraging tools to maintain a consistent visual presence, to articulating a brand message that fosters trust and loyalty, this episode is rich with practical advice for ambitious women ready to lead their industries. Tune in, and let's transform your brand identity into your business's most valuable asset.
How to Nail Your Next Brand Photoshoot
Elevate your brand's visual identity and leverage the power of branding! Today’s episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance of professional imagery, sharing firsthand insights from BrandWell's own leap into the limelight of major publications. Discover how the right photos can instill trust, professionalism, and set the stage for acquiring high-ticket clients. Victoria is peeling back the layers on how a cohesive visual brand can set you apart from the competition, and why it's crucial that your online visuals truly reflect the caliber of service you're promising.
Strategizing for your brand photoshoot is crucial and Victoria walks you through how she and her team prep for BrandWell’s photoshoots! From selecting a photographer who mirrors your brand's aesthetic to choosing outfits that resonate with your brand's color story, these details help your brand's mission shine visually. Victoria even shares a bonus with you so that you too can strategically plan for your next brand photoshoot! Get ready to elevate your brand's image with strategy and style!