THE BRANDING
BUSINESS SCHOOL

PODCAST


The Branding Business School Podcast is for the dreamers and the disruptors. You don’t need an MBA to become a successful CEO, and the women you learn from on this podcast are living proof.

Tune into weekly episodes with Victoria Marcouillier as she and her guests discuss brand strategy, marketing, motherhood, and more. *New episodes air every Wednesday. 

Victoria Marcouillier Victoria Marcouillier

Owning a Secular Business as a Christian Woman | Balancing Spiritual, Mental, and Physical Health as an Entrepreneur with Stephanie Diodati

Growing up on a diet of toaster strudels and pop tarts, Stephanie Diodati never imagined she'd one day be a champion for holistic health. Join us as Stephanie takes us on her transformative journey from a non-holistic upbringing to founding Real and Raw, a business dedicated to helping women achieve metabolic health through her innovative R&R process. Learn how her academic background in health science and holistic nutrition, coupled with personal experiences, shaped her holistic approach that empowers women to understand their bodies and overcome their health fears.

Stephanie's path wasn't straightforward. Despite earning a bachelor's in health science and a master's in holistic nutrition, she faced numerous rejections in the job market and was initially reluctant to work in hospital settings. Guided by her faith and intuition, Stephanie embraced entrepreneurship, even when it felt daunting. She shares how her return to a strong walk with the Lord during a challenging relationship gave her the courage to start her own business, underscoring the profound role faith has played in navigating life's hurdles and shaping her career.

In this inspiring conversation, Stephanie also delves into the integration of faith and business, revealing how prayer and spiritual intuition guide her decisions and client interactions. From the importance of regular blood chemistry analysis for optimal health to balancing the responsibilities of being an entrepreneur, mother, and wellness advocate, Stephanie provides practical advice and heartfelt insights. She emphasizes the value of expert guidance in overcoming analysis paralysis, helping us prioritize our health and achieve better results. Tune in to discover how spirituality, health, nutrition, and career intertwine in Stephanie's enriching journey.

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Victoria Marcouillier Victoria Marcouillier

The Pandemic Pivot | When Crises is the Catalyst for Success With Vitaminis Founder, Leslie Danford

When the world came to a standstill, Leslie Danford saw an opportunity to nourish change. Her pivot from hospitality to health gave birth to Vitaminis, reshaping how we think about nutrition in our daily lives. Our latest conversation dives into Leslie's entrepreneurial journey, marked by her transition during the pandemic from a career in hospitality to founding a whole food-based supplement company. We explore the significance of nutrition and how the collective reevaluation of our careers leads to taking command of our professional paths.

Juggling the roles of a new mom and a budding entrepreneur, Leslie's story resonates with the struggle for balance that many face. We share candid reflections on the challenges of working from home, managing a household, and the ever-present tug-of-war between business dreams and family needs. Listeners will find solace and inspiration in Leslie's strategies for carving out dedicated work time, as well as the wisdom she imparts on nurturing both a growing family and a fledgling business.

As we wrap up, Leslie provides invaluable insights into the competitive functional beverage industry and the crucial role of FDA guidelines in establishing consumer trust. Additionally, the conversation turns to the art of branding and packaging, essential for capturing customers' attention in a saturated market. The episode culminates with Leslie's reflections on the power of resilience and optimism, offering encouragement to entrepreneurs who are navigating their paths amidst life's unpredictable ebbs and flows. Join us to hear how Leslie's tenacity and innovation have paved the way for success in the realm of wellness and entrepreneurship.

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