THE BRANDING
BUSINESS SCHOOL
PODCAST
The Branding Business School Podcast is for the dreamers and the disruptors. You don’t need an MBA to become a successful CEO, and the women you learn from on this podcast are living proof.
Tune into weekly episodes with Victoria Marcouillier as she and her guests discuss brand strategy, marketing, motherhood, and more. *New episodes air every Wednesday.
How Your Wardrobe is Impacting Your Brand ft. Hollywood Stylist Dina Cerchione
Transform your personal brand with expert insights from Hollywood stylist Dina, who has spent over 25 years transforming celebrities and reality TV guests into style icons. Dina's journey from high school fashion enthusiast to a Manhattan denim brand employee and finally a top stylist in California, offers rich, inspiring stories. She now leverages her Hollywood experience to help modern entrepreneurs, speakers, and coaches create authentic personal brands through style.
Discover how style plays a pivotal role in visual and emotional branding. Dina shares the secrets behind creating a cohesive vibe through colors, fonts, language, and personal appearance. She also dives into the cultural shift driven by social media—a place where authenticity can significantly impact consumer trust and perception. Learn how to align your appearance with your brand identity to avoid missed opportunities and build lasting, trustworthy relationships with your audience.
Victoria and Dina explore the balance between relatability and professionalism, stressing that authentic doesn't mean unkempt. Dina provides practical tips on building a standout personal wardrobe that reflects your career aspirations, emphasizing the importance of proper fit and how it affects confidence and productivity. From the dangers of homogenized fashion trends to the power of unique branding, this episode is packed with actionable advice to help you make a lasting impression through intentional style. Whether you're an entrepreneur, speaker, or coach, Dina's expertise will guide you in creating a polished and impactful personal brand.