Life Lessons From a Single Mom & Serial Entrepreneur With Partytrick Founder, Virginia Frishkorn
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Links mentioned in today’s show:
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Virginia Frishkorn is no stranger to success but her journey to the top has held more trials than most. Founder of Bluebird Productions, Aspen Picnic Company, Bluebird In A Box and Partytrick, this serial entrepreneur has built incredible resilience as she's started and scales numerous companies despite a difficult divorce and the death of her father.
An entrepreneur from a family of entrepreneurs, Virginia was taught to keep dreaming bigger. If she could pitch it, she could do it. Her latest venture, Partytrick, is the first subscription-based party planning platform that features user-friendly tools for anyone to organize the perfect celebration for any occasion. As a single mother of two who splits her time between two cities, Virginia’s busy lifestyle is fueled by her drive to create authentic moments of connection.
To listen to this full episode, be sure to tune into Episode 93 of The BrandWell Podcast here.
[00:01 - 08:18] Opening Segment
Who Virginia Frishkorn is and how she fell into event planning
Finding success in her first adventure with Bluebird Productions
[08:19 - 14:57] Finding Success in Running Multiple Businesses
Companies that branched off of Bluebird Productions and why
An affective way that helped grow multiple businesses
Lessons that Virginia learned while building her businesses
[14:58 - 25:59] Pushing through with the Pandemic in Full Force
Ways that the pandemic affected Virginia’s businesses both positively and negatively
How Virginia managed to move past the hardships she faced
The importance of finding moments to pause and slow down
[26:00 - 41:04] Making Lemonade out of the Lemons Life Gave Her
Virginia launched her fifth event planning company, Partytrick
It takes a village to make a business successful
Behind the scenes of launching a business is the design, plan and execution
The hurdle of overcoming the comparison to Pinterest and how she marketed Partytrick
[41:05 - 45:08] Wrapping up!
What’s next for Virginia after Partytrick
Sitting in the uncomfortable and not wasting your hard seasons
Find Virginia using the links listed above
Receive a free month of Partytrick’s membership
Key Quotes
"A pivotal moment for me was to realize- OK, I am in a ton of pain. Here is what I can do, here is what I can't do. From pain typically comes greatness."
Virginia Frishkorn
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