Do These 5 Things and Your Customers Will Market Your Business For You
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Unlock the secret to turning your customers into your brand ambassadors as this episode revisits the brilliant insights from one of last year's favorite discussions. Victoria channels the wisdom of Mark Schaefer's "Marketing Rebellion" to equip you with five stellar tactics that will not only make your clients adore your brand but also transform them into eager advocates, ready to sing your praises to the world. In the episode, Victoria talks about the enchanting alchemy of customer recommendations, the unbeatable authenticity they bring compared to polished ads, and the little-known truth that your customer base can double as a potent marketing force.
Victoria also talks about the power of a timely and authentic customer review which can never be overstated, and she pulls back the curtain on the art of soliciting feedback that resonates. Victoria personally invites you to join the conversation and if this chat sparks a lightbulb moment for you, consider leaving The Branding Business School Podcast a review. It's time to sharpen your CEO skills and take your brand to new heights—just hit play and let the magic unfold.
[00:01 - 03:31] Opening Segment
Why word-of-mouth referrals will always be the strongest marketing for your business
Snippets from The Marketing Rebellion, by Mark W. Schaefer
”2/3 of our marketing is our customers, not our actual marketing”
[03:32 - 23:38] How to Increase Your Referrals through Previous Customers
Follow through matters… How could not following through affect your business
How to put a major focus on customer experience
While streamlining and automating, where possible in business is great, how do we keep the humanity and personality within your brand?
Steps to make it easy for customers to share your business with their friends
Ways to receive reviews from your customers without being pushy
[23:39 - 25:16] Wrapping Up!
If you liked what you listened to, please be sure to go and review The BrandWell Podcast on any of the podcast links listed below!
Key Quotes
“Be careful not to take the humanity and personality out of your brand through streamlining and automation.”
Victoria Marcouillier
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